Articles, guides, and real talk on Name, Image, and Likeness. Written for athletes who want to get paid, parents who want to protect their kid, and brands who want their campaigns to actually work.
Everything you need to know about Name, Image, and Likeness rules, what you can earn, and how to avoid the traps that cost athletes their eligibility.
Follower count doesn't matter as much as you think. Here's what brands actually look for and the three-step playbook for getting your first paid partnership.
NIL money is taxable from dollar one. The difference between a family that keeps it and a family that gets a nasty surprise in April is a few conversations you have right now.
Most U.S. states now allow high school NIL. Here is what parents need to know about state rules, school disclosures, and what changes the day your kid commits to college.
Most NIL contracts have at least one red flag. The five that cost athletes the most money or eligibility, and how to push back without killing the deal.
Most NIL campaigns underperform because they are structured wrong from the start. The framework brands use to actually move product through college athletes.